Tracy LeRoux

It’s no secret that word choice can make or break a property listing. A description adorned with enticing adjectives can frame your listing in a narrative that sparks interest. But language does more than simply sell homes. Words can foster inclusion or, if ill-chosen, be construed as exclusionary or offensive, no matter your intention. So what can you do to […]

Starting a new career isn’t easy, and real estate can be especially daunting. For now, take a deep breath and relax. We’ve gathered some great tips for new agents (and great refreshers for old pros). Here are a few great ways to start and build a sustainable career as a real estate agent: 1. Find a mentor. It helps to […]

Selling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many sellers that a “quick” remodel can substantially increase property value. In reality, the ROI of most major upgrades just isn’t worth the cost. So what should buyers repair or replace before listing? While each situation is unique, here are some general guidelines. […]

Meaningful and long-lasting relationships with clients and industry professionals are an important catalyst for repeat and referral business. Unfortunately, these connections can fall by the wayside — often due to a lack of time or forgetting to build the work into your schedule.   Here are three ways to protect and grow your professional relationships. Make client communication a priority. […]

With inventory sparse and interest rates steadily rising, affordability is finally cooling the white-hot housing market. And for the first time in a few years, agents are faced with the prospect of leaner times ahead. But growing a business in a tumultuous market isn’t an insurmountable obstacle. Here are five ways to streamline your efforts, boost efficiency and promote business […]

The Power of the Press When Tracy LeRoux launched an advertising agency in 1999 in Providence, she had no idea the importance real estate would play in her career. “I understood consumer behavior and was always good at selling,” she explains. Her advertising business took off right away and while she had a real estate license, it took a back […]