Tracy LeRoux

As the market cools and opportunities dwindle, it’s the little things that can give you a competitive edge.   So how can you set yourself apart among fellow real estate experts?   One way is by focusing on your soft skills. Soft skills can help you interact more effectively with your partners and clients. These three communication skills can help […]

An open house can increase listing visibility and reduce the time a property spends on the market. But the first step is getting people in the door, and that’s not always easy.   What can you do to attract a larger audience and increase the foot traffic your listings receive? Make your next showing an event to remember.   Here […]

Instagram stories is a feature on Instagram that allows you to post a photo or video that will only be viewable for 24 hours, after which it will disappear. This is essentially an equivalent to Snapchat’s stories feature, which was released back in 2013. The idea behind Instagram stories is that they are easily shareable and because they are only […]

For decades, open houses have been a staple of real estate marketing: Sellers expect them, many potential buyers enjoy them, and agents can reap a multitude of benefits from them. But many industry experts contend that ever-evolving technology has made open houses obsolete. While recent data does lend credibility to this theory, open houses can still offer a number of […]

To succeed in real estate, you need to become an expert in your field. Unfortunately, the more advanced your knowledge becomes, the harder it can be to effectively share it, especially with industry newcomers. This phenomenon is known as the “curse of knowledge” — a cognitive bias that can cause communication breakdowns. How the Curse of Knowledge Impacts Client Communication […]

Are you searching for ways to drum up new inventory for the busy summer season? Start by picking up the phone. Old-fashioned cold calling is a relatively fast and affordable way to connect with would-be sellers in your area. Nervous about engaging prospects without an introduction? Not sure how to start the conversation? Use the following tips to reduce your […]

For better or worse, a real estate agent’s income has a tendency to fluctuate with the market. While a hot market can produce financial windfalls, waning demand can present financial headwinds. To supplement real estate earnings, many entrepreneurial-minded agents are taking up side hustles. But what exactly is a side hustle and how can it help you when times are […]

Growing a real estate business requires a steady influx of qualified leads. But catching the eye of attractive prospects isn’t always easy in a competitive market. The good news is that lead generation software can streamline the process, effectively guiding prospective buyers and sellers into your sales funnel. The following tools are designed to generate, capture and convert new leads […]

Since the early days of the pandemic, an uber-competitive market has allowed sellers to pretty much name their price. But the market is shifting. While inventory remains in short supply, rising rates have curbed demand, and overpriced listings are stagnating. So how can you encourage sellers to price homes competitively? Set realistic expectations. As the market shifts, buyers are becoming […]

The housing market has been hot for the past few years, and it still has momentum (especially in certain areas). But a turning of the tides is inevitable, and the early warning signs of a market slowdown are there. Inventory is still low, home prices are historically high and mortgage rates are rising. It’s looking like leaner times may lie […]