-
ShareStarbucks and Nordstrom, once celebrated for exceptional customer service, have both undergone a significant transformation. These brands, once known for their loyal customer bases and carefully curated offerings, now face declining customer satisfaction and brand loyalty. The Art of Niche Mastery: When Focus Breeds Loyalty Starbucks and Nordstrom thrived in their early days by catering to specific niches. Starbucks cultivated […]
-
ShareIntroduction As a seasoned marketer with over three decades of experience in agency work, real estate, and academia, I’ve witnessed the evolution of the marketing landscape. However, I’m increasingly concerned about a disturbing trend: the erosion of the proven principles and scientific methodologies that have underpinned successful marketing campaigns for generations. The Science of Marketing Effective marketing is not […]
-
ShareFor over twenty-five years in the advertising and real estate industries, storytelling has played a critical role in connecting with my audience. When it comes to sales, storytelling is a game-changer. By appealing to emotions and providing social proof, stories can alleviate doubts and drive purchasing decisions. Salespeople should be adept at leveraging various stories for different scenarios. In marketing, […]
-
ShareIn today’s fast-paced world, innovation is key. But how do we consistently spark fresh ideas within our teams? The answer lies in a powerful yet often overlooked tool: shared knowledge. Collaboration Breeds Breakthroughs: My experience has shown that fostering a culture of open exchange is the breeding ground for creativity. When team members share their expertise and perspectives, we break out of […]
-
ShareSelling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many sellers that a “quick” remodel can substantially increase property value. In reality, the ROI of most major upgrades just isn’t worth the cost. So what should buyers repair or replace before listing? While each situation is unique, here are some general […]
Copyright 2021 Link Real Estate