Leading Ladies 2019: Tracy LeRoux

Tracy began her impressive career in New York City, where she worked on the public relations team for Ralph Lauren. After earning her Master’s from Northwestern University’s Medill School of Journalism, she spent several pivotal years working at Leo Burnett and The Martin Agency. “My experience at these legendary advertising agencies gave me incredible access to the nation’s top advertisers and brands,” she says. Her track record in turning around troubled brands while increasing agency profits earned her vice president status at The Martin Agency before her 29th birthday. Soon thereafter, Tracy ventured out on her own and founded THE LINK AGENCY.

With little more than a laptop and cell phone, Tracy started one of the nation’s leading advertising agencies by landing Fidelity Charitable Gift Fund, the world’s second-largest public charity, as her first client. Within a few months, TJX Corp., Goya Foods, Pulte Homebuilders, and Kellogg’s came aboard. A visionary brand strategist, Tracy helps businesses turn “issues” into “ideas,” and transforms a “broken brand” into a “breakthrough business.” “I’m passionate about inspiring others, reenergizing tired brands, and leading change,” she says.