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ShareFor over twenty-five years in the advertising and real estate industries, storytelling has played a critical role in connecting with my audience. When it comes to sales, storytelling is a game-changer. By appealing to emotions and providing social proof, stories can alleviate doubts and drive purchasing decisions. Salespeople should be adept at leveraging various stories for different scenarios. In marketing, […]
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ShareSelling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many sellers that a “quick” remodel can substantially increase property value. In reality, the ROI of most major upgrades just isn’t worth the cost. So what should buyers repair or replace before listing? While each situation is unique, here are some general […]
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ShareWhen we embarked on designing Race Villas Sebring, sustainability and longevity were at the forefront of our minds. Our initial plans included a rubber roof, but as we delved deeper into the project, we made a significant change – opting for a long-lasting metal roof instead. Let’s explore why this switch was essential for our vision and aligns with our […]
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ShareSebring Race Villas aren’t just for gearheads who live for the roar of the engine. This vibrant community caters to a well-rounded lifestyle, offering a haven for those who crave both the thrill of the racetrack and the serenity of the outdoors. Buckle up, because we’re about to explore the world-class bass fishing opportunities that await you at nearby Lake […]
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ShareThe roar of the engine, the smell of burning rubber, the thrill of the checkered flag – the world of automobiles has always held a certain allure. But lately, that passion extends beyond the racetrack and into the realm of investing and community. Here’s why car collecting and amateur racing are shifting into high gear: A Tangible Asset Class: Unlike the […]
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ShareThe recent National Association of Realtors (NAR) settlement has sent shockwaves through the industry. While the future remains unwritten, I believe it presents an opportunity for a more client-centric approach to real estate marketing. Shifting Focus: Expertise Over Commissions The focus will undoubtedly shift from a one-size-fits-all commission structure to a value proposition. The best agents will win by demonstrating […]
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ShareAs the market cools and opportunities dwindle, it’s the little things that can give you a competitive edge. So how can you set yourself apart among fellow real estate experts? One way is by focusing on your soft skills. Soft skills can help you interact more effectively with your partners and clients. These three communication skills can help […]
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ShareAn open house can increase listing visibility and reduce the time a property spends on the market. But the first step is getting people in the door, and that’s not always easy. What can you do to attract a larger audience and increase the foot traffic your listings receive? Make your next showing an event to remember. Here […]
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ShareInstagram stories is a feature on Instagram that allows you to post a photo or video that will only be viewable for 24 hours, after which it will disappear. This is essentially an equivalent to Snapchat’s stories feature, which was released back in 2013. The idea behind Instagram stories is that they are easily shareable and because they are only […]
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ShareFor decades, open houses have been a staple of real estate marketing: Sellers expect them, many potential buyers enjoy them, and agents can reap a multitude of benefits from them. But many industry experts contend that ever-evolving technology has made open houses obsolete. While recent data does lend credibility to this theory, open houses can still offer a number of […]
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