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Weighing the Pros & Cons of Open Houses

For decades, open houses have been a staple of real estate marketing: Sellers expect them, many potential buyers enjoy them, and agents can reap a multitude of benefits from them. […]

How to Improve Client Communications

To succeed in real estate, you need to become an expert in your field. Unfortunately, the more advanced your knowledge becomes, the harder it can be to effectively share it, […]

3 Ways to Turn Cold Calls Into Warm Leads

Are you searching for ways to drum up new inventory for the busy summer season? Start by picking up the phone. Old-fashioned cold calling is a relatively fast and affordable […]

4 Side Jobs All Agents Should Consider

For better or worse, a real estate agent’s income has a tendency to fluctuate with the market. While a hot market can produce financial windfalls, waning demand can present financial […]

How to Generate More Leads Successfully

Growing a real estate business requires a steady influx of qualified leads. But catching the eye of attractive prospects isn’t always easy in a competitive market. The good news is […]

How to Discuss Pricing a Home With Clients

Since the early days of the pandemic, an uber-competitive market has allowed sellers to pretty much name their price. But the market is shifting. While inventory remains in short supply, […]

How to Future-Proof Your Business: 4 Tips

The housing market has been hot for the past few years, and it still has momentum (especially in certain areas). But a turning of the tides is inevitable, and the […]

How to Write More Inclusive Listings

It’s no secret that word choice can make or break a property listing. A description adorned with enticing adjectives can frame your listing in a narrative that sparks interest. But […]

New to Real Estate? 5 Tips for Success

Starting a new career isn’t easy, and real estate can be especially daunting. For now, take a deep breath and relax. We’ve gathered some great tips for new agents (and […]

Upgrades: What’s Worth the Investment?

Selling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many sellers that a “quick” remodel can substantially increase property value. In reality, […]

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