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Reviving the Heartbeat of Iconic Brands: The Starbucks and Nordstrom Journey

Starbucks and Nordstrom, once celebrated for exceptional customer service, have both undergone a significant transformation. These brands, once known for their loyal customer bases and carefully curated offerings, now face […]

The Erosion of Marketing Science

Introduction As a seasoned marketer with over three decades of experience in agency work, real estate, and academia, I’ve witnessed the evolution of the marketing landscape. However, I’m increasingly concerned […]

The Power of Storytelling in Business

For over twenty-five years in the advertising and real estate industries, storytelling has played a critical role in connecting with my audience. When it comes to sales, storytelling is a […]

Unleash Your Team’s Creativity: The Power of Shared Knowledge

In today’s fast-paced world, innovation is key. But how do we consistently spark fresh ideas within our teams? The answer lies in a powerful yet often overlooked tool: shared knowledge.   […]

Tracy LeRoux

Everyone Talks About Thinking Outside the Box, But How Do You Do It?

As a business leader, you’re constantly bombarded with challenges. You need to come up with new ideas to keep your company ahead of the competition. But sometimes, it feels like […]

Upgrades: What’s Worth the Investment?

Selling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many sellers that a “quick” remodel can substantially increase property value. In reality, […]

Grip the Track, Not the Roof: The Metal Advantage for Race Villas

When we embarked on designing Race Villas Sebring, sustainability and longevity were at the forefront of our minds. Our initial plans included a rubber roof, but as we delved deeper […]

The Sebring Lifestyle: Beyond the Race Track – Unleash Your Inner Angler at Lake Istokpoga

Sebring Race Villas aren’t just for gearheads who live for the roar of the engine. This vibrant community caters to a well-rounded lifestyle, offering a haven for those who crave […]

Gearheads Take the Wheel: Why Owning Cars and Racing is the New Green (Flag)

The roar of the engine, the smell of burning rubber, the thrill of the checkered flag – the world of automobiles has always held a certain allure. But lately, that […]

The NAR Settlement: A Catalyst for a More Client-Centric Real Estate Market?

The recent National Association of Realtors (NAR) settlement has sent shockwaves through the industry. While the future remains unwritten, I believe it presents an opportunity for a more client-centric approach […]

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