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    Weighing the Pros & Cons of Open Houses

    For decades, open houses have been a staple of real estate marketing: Sellers expect them, many potential buyers enjoy them, and agents can reap a multitude of benefits from them. But many industry experts contend that ever-evolving technology has made open houses obsolete. While recent data does lend credibility to this theory, open houses can still offer a number of […]

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    How to Improve Client Communications

    To succeed in real estate, you need to become an expert in your field. Unfortunately, the more advanced your knowledge becomes, the harder it can be to effectively share it, especially with industry newcomers. This phenomenon is known as the “curse of knowledge” — a cognitive bias that can cause communication breakdowns. How the Curse of Knowledge Impacts Client Communication […]

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    3 Ways to Turn Cold Calls Into Warm Leads

    Are you searching for ways to drum up new inventory for the busy summer season? Start by picking up the phone. Old-fashioned cold calling is a relatively fast and affordable way to connect with would-be sellers in your area. Nervous about engaging prospects without an introduction? Not sure how to start the conversation? Use the following tips to reduce your […]

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    4 Side Jobs All Agents Should Consider

    For better or worse, a real estate agent’s income has a tendency to fluctuate with the market. While a hot market can produce financial windfalls, waning demand can present financial headwinds. To supplement real estate earnings, many entrepreneurial-minded agents are taking up side hustles. But what exactly is a side hustle and how can it help you when times are […]

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    How to Generate More Leads Successfully

    Growing a real estate business requires a steady influx of qualified leads. But catching the eye of attractive prospects isn’t always easy in a competitive market. The good news is that lead generation software can streamline the process, effectively guiding prospective buyers and sellers into your sales funnel. The following tools are designed to generate, capture and convert new leads […]

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    How to Discuss Pricing a Home With Clients

    Since the early days of the pandemic, an uber-competitive market has allowed sellers to pretty much name their price. But the market is shifting. While inventory remains in short supply, rising rates have curbed demand, and overpriced listings are stagnating. So how can you encourage sellers to price homes competitively? Set realistic expectations. As the market shifts, buyers are becoming […]

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    How to Future-Proof Your Business: 4 Tips

    The housing market has been hot for the past few years, and it still has momentum (especially in certain areas). But a turning of the tides is inevitable, and the early warning signs of a market slowdown are there. Inventory is still low, home prices are historically high and mortgage rates are rising. It’s looking like leaner times may lie […]

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    How to Write More Inclusive Listings

    It’s no secret that word choice can make or break a property listing. A description adorned with enticing adjectives can frame your listing in a narrative that sparks interest. But language does more than simply sell homes. Words can foster inclusion or, if ill-chosen, be construed as exclusionary or offensive, no matter your intention. So what can you do to […]

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    New to Real Estate? 5 Tips for Success

    Starting a new career isn’t easy, and real estate can be especially daunting. For now, take a deep breath and relax. We’ve gathered some great tips for new agents (and great refreshers for old pros). Here are a few great ways to start and build a sustainable career as a real estate agent: 1. Find a mentor. It helps to […]

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    Upgrades: What’s Worth the Investment?

    Selling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many sellers that a “quick” remodel can substantially increase property value. In reality, the ROI of most major upgrades just isn’t worth the cost. So what should buyers repair or replace before listing? While each situation is unique, here are some general guidelines. […]

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