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ShareStarbucks and Nordstrom, once celebrated for exceptional customer service, have both undergone a significant transformation. These brands, once known for their loyal customer bases and carefully curated offerings, now face declining customer satisfaction and brand loyalty. The Art of Niche Mastery: When Focus Breeds Loyalty Starbucks and Nordstrom thrived in their early days by catering to specific niches. Starbucks cultivated […]
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ShareIntroduction As a seasoned marketer with over three decades of experience in agency work, real estate, and academia, I’ve witnessed the evolution of the marketing landscape. However, I’m increasingly concerned about a disturbing trend: the erosion of the proven principles and scientific methodologies that have underpinned successful marketing campaigns for generations. The Science of Marketing Effective marketing is not […]
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ShareFor over twenty-five years in the advertising and real estate industries, storytelling has played a critical role in connecting with my audience. When it comes to sales, storytelling is a game-changer. By appealing to emotions and providing social proof, stories can alleviate doubts and drive purchasing decisions. Salespeople should be adept at leveraging various stories for different scenarios. In marketing, […]
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ShareSebring Race Villas aren’t just for gearheads who live for the roar of the engine. This vibrant community caters to a well-rounded lifestyle, offering a haven for those who crave both the thrill of the racetrack and the serenity of the outdoors. Buckle up, because we’re about to explore the world-class bass fishing opportunities that await you at nearby Lake […]
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ShareThe roar of the engine, the smell of burning rubber, the thrill of the checkered flag – the world of automobiles has always held a certain allure. But lately, that passion extends beyond the racetrack and into the realm of investing and community. Here’s why car collecting and amateur racing are shifting into high gear: A Tangible Asset Class: Unlike the […]
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ShareThe recent National Association of Realtors (NAR) settlement has sent shockwaves through the industry. While the future remains unwritten, I believe it presents an opportunity for a more client-centric approach to real estate marketing. Shifting Focus: Expertise Over Commissions The focus will undoubtedly shift from a one-size-fits-all commission structure to a value proposition. The best agents will win by demonstrating […]
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ShareA steady stream of listings can help keep your business thriving. Fortunately, there are several creative strategies for real estate agents to acquire new listings. You can always reach out if you’d like to discuss proven and innovative ways to boost your business, but here’s a look at four of the most unique ideas to get more listings: […]
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ShareAs the market cools and opportunities dwindle, it’s the little things that can give you a competitive edge. So how can you set yourself apart among fellow real estate experts? One way is by focusing on your soft skills. Soft skills can help you interact more effectively with your partners and clients. These three communication skills can help […]
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ShareAn open house can increase listing visibility and reduce the time a property spends on the market. But the first step is getting people in the door, and that’s not always easy. What can you do to attract a larger audience and increase the foot traffic your listings receive? Make your next showing an event to remember. Here […]
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ShareInstagram stories is a feature on Instagram that allows you to post a photo or video that will only be viewable for 24 hours, after which it will disappear. This is essentially an equivalent to Snapchat’s stories feature, which was released back in 2013. The idea behind Instagram stories is that they are easily shareable and because they are only […]
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