The roar of the engine, the smell of burning rubber, the thrill of the checkered flag – the world of automobiles has always held a certain allure. But lately, that passion extends beyond the racetrack and into the realm of investing and community. Here’s why car collecting and amateur racing are shifting into high gear: A Tangible Asset Class: Unlike the […]

The recent National Association of Realtors (NAR) settlement has sent shockwaves through the industry. While the future remains unwritten, I believe it presents an opportunity for a more client-centric approach to real estate marketing. Shifting Focus: Expertise Over Commissions The focus will undoubtedly shift from a one-size-fits-all commission structure to a value proposition. The best agents will win by demonstrating […]

As the market cools and opportunities dwindle, it’s the little things that can give you a competitive edge.   So how can you set yourself apart among fellow real estate experts?   One way is by focusing on your soft skills. Soft skills can help you interact more effectively with your partners and clients. These three communication skills can help […]

An open house can increase listing visibility and reduce the time a property spends on the market. But the first step is getting people in the door, and that’s not always easy.   What can you do to attract a larger audience and increase the foot traffic your listings receive? Make your next showing an event to remember.   Here […]

Instagram stories is a feature on Instagram that allows you to post a photo or video that will only be viewable for 24 hours, after which it will disappear. This is essentially an equivalent to Snapchat’s stories feature, which was released back in 2013. The idea behind Instagram stories is that they are easily shareable and because they are only […]

For decades, open houses have been a staple of real estate marketing: Sellers expect them, many potential buyers enjoy them, and agents can reap a multitude of benefits from them. But many industry experts contend that ever-evolving technology has made open houses obsolete. While recent data does lend credibility to this theory, open houses can still offer a number of […]

To succeed in real estate, you need to become an expert in your field. Unfortunately, the more advanced your knowledge becomes, the harder it can be to effectively share it, especially with industry newcomers. This phenomenon is known as the “curse of knowledge” — a cognitive bias that can cause communication breakdowns. How the Curse of Knowledge Impacts Client Communication […]

Are you searching for ways to drum up new inventory for the busy summer season? Start by picking up the phone. Old-fashioned cold calling is a relatively fast and affordable way to connect with would-be sellers in your area. Nervous about engaging prospects without an introduction? Not sure how to start the conversation? Use the following tips to reduce your […]