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ShareStarbucks and Nordstrom, once celebrated for exceptional customer service, have both undergone a significant transformation. These brands, once known for their loyal customer bases and carefully curated offerings, now face declining customer satisfaction and brand loyalty. The Art of Niche Mastery: When Focus Breeds Loyalty Starbucks and Nordstrom thrived in their early days by catering to specific niches. Starbucks cultivated […]
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ShareIntroduction As a seasoned marketer with over three decades of experience in agency work, real estate, and academia, I’ve witnessed the evolution of the marketing landscape. However, I’m increasingly concerned about a disturbing trend: the erosion of the proven principles and scientific methodologies that have underpinned successful marketing campaigns for generations. The Science of Marketing Effective marketing is not […]
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ShareFor over twenty-five years in the advertising and real estate industries, storytelling has played a critical role in connecting with my audience. When it comes to sales, storytelling is a game-changer. By appealing to emotions and providing social proof, stories can alleviate doubts and drive purchasing decisions. Salespeople should be adept at leveraging various stories for different scenarios. In marketing, […]
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ShareIn today’s fast-paced world, innovation is key. But how do we consistently spark fresh ideas within our teams? The answer lies in a powerful yet often overlooked tool: shared knowledge. Collaboration Breeds Breakthroughs: My experience has shown that fostering a culture of open exchange is the breeding ground for creativity. When team members share their expertise and perspectives, we break out of […]
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