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    The Power of Storytelling in Business

    For over twenty-five years in the advertising and real estate industries, storytelling has played a critical role in connecting with my audience. When it comes to sales, storytelling is a game-changer. By appealing to emotions and providing social proof, stories can alleviate doubts and drive purchasing decisions. Salespeople should be adept at leveraging various stories for different scenarios. In marketing, […]

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